NETWORKING COMPANY AS A MODERN TYPE OF FIRM IN CONTEMPORARY ECONOMY

NETWORKING COMPANY AS A MODERN TYPE OF FIRM IN CONTEMPORARY ECONOMY

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Despite the increase of popularity of network business forms, there is no common unified approach towards understanding of the nature of the network company and definition of its specific features in comparison with traditional (hierarchical) firm and purely market mechanism of regulation of interaction between companies.The analysis of Russian and foreign scholarly Gift Card publications on the problems of networking companies supports this conclusion.This is why the goal of the present research is to amend the definition of the network company.

In order to reach this goal the following problems should be solved:- An analysis of existing definitions of networking company;- A comparative analysis of functioning of traditional and networking companies;- A unified list of distinctive features that can be used to oppose networking companies to traditional ones;The research resulted in the following formulation of the nature of the networking company: the networking company is a group of firms, Bumpers based on coopetition and providing its members with access to each other resources.DOI: http://dx.doi.

org/10.12731/2218-7405-2013-12-3.